Choosing A Public Relations Agency

The selection of a public relations, public affairs and/or marketing communications firm is a critical decision for the hiring entity, whether it is a large corporation, a small or start-up business, an industry or trade association, or a government agency:

• The client will entrust the selected agency with its reputation, brand, and communications with key audiences.
• A PR firm’s services and expenses typically comprise one of the largest line items in any public relations/public affairs/ marketing communications budget.
• The hiring of a PR agency is not unlike hiring multiple managers and staffers, all at once – but the stakes of making a “bad hire” are arguably much more significant.

RFP Associates provides clients a cost-effective, objective and thorough approach to the hiring of a public relations agency, whether for a short-term project or an ongoing, retainer relationship. Our services include:

• Consulting to help evaluate and define the precise needs of the client.
• Development of an RFP which comprehensively and accurately reflects client’s requirements.
• Comprehensive search for agencies qualified/experienced to perform the work called for by the client.
• Pre-screening and –qualifying of agencies to result in a manageable “universe” of candidate firms.
• Management of the outreach, RFP distribution and pre-proposal process.
• Coordination and work with client to review and evaluate:
  • Written proposals and capabilities statements.
  • In-person presentations
• Support in the negotiation and contract structuring process.