PR Agency Search Experts
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How To Manage The Client-Agency Relationship
RFP Associates was interviewed for the DS Simon Vlog on the client-agency relationship. We have found that so often well-meaning engagements start to run off-course because the proper expectations were not set and the goals were not properly established. Please see our presentation (along with a great handout on working with your agency).
| Washington Business Journal |
If you’re hiring a PR agency, walk slowly and proceed with caution |
IABC-DC Podcast
The DC Chapter of IABC invited us to talk live about the agency’s role and response to the RFP. The interview included insights and must have elements and tips for developing a reply and presentation.
- "How to Write a PR RFP: Insights from RFP Associates" - PR Communications blog.
- An interview with us on IABC-DC blog, "Capitol-Cast." In it we discuss the organization's perspective of the RFP.
- Read our guest blog, "Looking for Agencies in All the Wrong Places"
- Please read our two-part interview with Leslie Levine of Allbusiness.com:
- Help for PR Agencies and the Companies that Hire Them. Click here.
- De-Stressing the Agency Selection Process. Click here.
- Here's another story by Leslie on choosing a PR agency. Click here.
- Bulldog Reporter's Daily Dog announcement of the company. Click here.
- Capitol Communicator's coverage of our announcement. Click here.
- O'Dwyer's - "PR Vets Form RFP Consultancy" - Click here.
"Conversations in PR" Interview on The RFP Process
Trouble viewing: http://www.youtube.com/watch?v=0RccLgQ6CuY
Events
| Date | Program | Event |
| November 2012 | "Managing the Client/PR Agency Relationship" | Mid-Atlantic PRSA Conference. Robert and Steve will both present. |
| August 2012 | Corporate Program | Robert will discuss how nonprofits can work with agencies |
| November 2011 | 34th Annual Chesapeake Conference (Bethesda, MD). Click here for details. | Robert & Steve will present on "Choosing An Agency: How to Conduct the RFP Process" |
| September 2011 |
ADWKDC (part of Advertising Week in Washington) |
Robert will participate in the panel, "Search Consultant True Confessions: Myths, Mistakes and Must-Dos" |
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October 2010 |
PRSA International Conference Capital Hilton, Washington, DC |
Robert and Helen spoke on "Best Business PRactices: Strategy, Writing and Managing the RFP Process" |
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Press Releases
RFP Associates Launched to Help Organizations Conduct Searches for Public Relations Agencies.
RFP Associates--Launch Press Release.pdf
Adobe Acrobat Document [112.4 KB]
Download
Read Our New Blog
Top Concerns of Agencies Responding to RFPs
- Short deadlines
- Budget not provided
- Incomplete scope of work
- Exhaustive response required
- Poorly written RFP - difficult client down the line
Why Organizations Dread the RFP Process
- Agency bait and switch
- Boilerplate response
- Daunting process
- Hard to differentiate agencies
- Want the process to be open and fair
Have others? Email us.
RFP Associates subscribes to and expects all the agencies we work with to adhere to the professional ethics codes outlined by the Public Relations Society of America, the Council of Public Relations Firms and the Seven Proven Principles of the Arthur Page Society.
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