Searching for agencies in 2026 just got harder. There are plenty of talented, experienced pros who have separated from the big firms, and AI is changing PR for the better. Strategic planning for your next firm is where it gets tricky.
While public relations trade media and organizations do a good job tracking and recognizing agency new business wins, agency/client programs and innovations, and other sector-wide developments, one issue has received scant attention until now: how organizations go about identifying, evaluating and ultimately hiring public relations agencies.
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Top Concerns of Agencies Responding to RFPs
- Short deadlines
- Budget not provided
- Incomplete scope of work
- Exhaustive response required
- Poorly written RFP - difficult client down the line
Why Organizations Dread the RFP Process
- Agency bait and switch
- Boilerplate response
- Daunting process
- Hard to differentiate agencies
- Want the process to be open and fair
Have others? Email us.
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