Client

Client · 26. June 2019
When offering advice to agencies about how they can win more business, we often cite the lesson that no detail is too small. An example that summarizes the point best is the many-times-retold tale of a McDonald’s PR pitch where one agency was eliminated before it even began its final presentation because no one on the team could quote the price of a Happy Meal. The other involves a proposal for a piece of the UPS business which would have resulted in a lucrative win for a major agency. After...