The Importance of a Sound PR Agency Selection Process

Your selection of a public relations, public affairs and/or marketing communications firm is a critical decision, whether you are part of a large corporation, a small or start-up business, an industry or trade association, or a government agency:

  • Your Reputation is Too Important - A client entrusts its agency with significant assets, including its reputation, brand, and relationship with key audiences. Ensuring you have the best advocate for those assets is essential.
  • You are Making a Significant Investment - A PR firm’s services and expenses typically comprise one of the largest line items in any public relations/public affairs/ marketing communications budget.
  • You are Hiring the Equivalent of New Staff - The hiring of a PR agency is not unlike hiring multiple managers and staffers, all at once – but the stakes of making a “bad hire” are arguably much more significant.  Ask your HR department how long it would it take to hire half-a-dozen or more mid-level managers.  Now ask yourself, "Did I invest that time and effort when we last hired an agency?"
  • You Need to Find the Smartest, Most Trusted Partner - A good client-agency relationship is like a marriage: it requires good chemistry, a sense of true partnership, open and honest communication, and acceptance of good ideas by and from both parties, and a commitment to endure. 

Why Hire A PR or Communications Agency?

Why Use Agency Search Consultants?

How to Budget for an Agency Search

How to Get Started with an Agency Search

Getting Started With An Agency Search

How to Evaluate & Choose Agencies

The Value of an RFQ Prior to Issuing an RFP