Agency Search · 31. July 2019
While public relations trade media and organizations do a good job tracking and recognizing agency new business wins, agency/client programs and innovations, and other sector-wide developments, one issue has received scant attention until now: how organizations go about identifying, evaluating and ultimately hiring public relations agencies.
Client · 26. June 2019
When offering advice to agencies about how they can win more business, we often cite the lesson that no detail is too small. An example that summarizes the point best is the many-times-retold tale of a McDonald’s PR pitch where one agency was eliminated before it even began its final presentation because no one on the team could quote the price of a Happy Meal. The other involves a proposal for a piece of the UPS business which would have resulted in a lucrative win for a major agency. After...

Public Relations · 07. March 2019
Does the agency identification and hiring process in the PR industry work? We have embarked on a major research study to learn and improve on the way clients choose their firms.
RFPs · 07. August 2018
Of course the agency selection process can be improved. But it's a two-way street and both sides don't just have to be willing; they also need to commit to transparency and honesty. Why is that so difficult?

RFPs · 24. July 2018
A new article for CommPRO draws upon our “Client’s Guide to PR and Communications Agency Search” to highlight key steps to improve communications agency, consultant and freelancer search outcomes.
RFPs · 23. January 2018
Selecting an agency able to deliver globally while sticking to budget is far from easy. Here are the questions to ask.

RFPs · 27. November 2017
There's no better process to review agencies. It just can't be rushed and has to be methodical.
05. October 2016
Even in today’s competitive environment, where each and every new business opportunity should be approached with care, too many agencies still attempt to shoehorn tangential experience into an RFP response. When the odds are naturally against your winning any client pitch, it’s more important to be selective and to focus on your core strengths than it is to position your agency as something it’s not. When you spend the hours it takes to respond properly to an RFP you have to be as certain...

29. August 2016
To listen to executives of both PR agencies and client organizations tell it, the request-for-proposal (RFP) process is hopelessly dysfunctional, and frequently dead on arrival. Agencies point to an array of worries and concerns about RFPs. Among them: a complex and redundant process featuring tight deadlines, outsized expectations, a vague scope of work and an incomplete or completely missing budget. Many believe “the fix is in,” that the client organization knows precisely which agency it...
16. August 2016
The agency search was down to four finalists. Each had provided stellar written responses during the proposal phase, and seemed ready to take the stage. Per the RFP Associates process, the finalists were asked to go beyond the contents of their written responses to the RFP, and to delve deeper into the important elements of our client’s global campaign. Sure, there would be just one winner, but we all wanted this to be an even horserace, with equal odds for each of the finalist agencies.

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