So, we recently experienced a first – and not a positive one, from our perspective. A very respected agency pulled out from one of our searches because the RFP was "too elaborate.” We asked, but were not able to determine: Did that mean it was too thorough? Too detailed? Or did it require too much effort to respond?
It's true that most RFPs issued for PR services are recipes for disaster, and ask too much from competing agencies. But if an RFP is structured well, and is part of a transparent and unbiased process, then is it really too "elaborate" for the document to include comprehensive and detailed information so an agency may respond, smartly and comprehensively?
Last week they won the American Society of Association Executives' Gold Circle Award for the best-integrated communications campaign, best media/PR and the very top Overall Excellence Award (aka Best in Show). And a mere two days later the client-agency duo won a Silver Anvil and Award of Excellence from the Public Relations Society of America.
Time was, searching for a PR firm meant jotting down a few requirements and shooting it to a few former colleagues or friends of friends at two or three familiar agencies.
Sorry. Like everything else in life, finding the firm that will best serve your needs is no longer that easy. And it shouldn't be. In today's bottom line focused ROI environment can you really invest six figures into an agency that may or may not be able
The PR agency selection process is a mystery that needs unraveling. With fierce competition among agencies and consultants of all stripes and colors, how can one firm distinguish itself from the others? Can a smaller boutique beat out a larger firm in
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