Welcome to “Cart Before the Horse”

Thank you for having a look at our inaugural blog post!


Why “Cart Before the Horse?”  Because we founded RFP Associates on the premise that the process of identifying, evaluating and hiring a PR agency, social media or branding consultancy or marketing communications firm is one requiring preparation, commitment and the focus of both parties. 


Too often a hiring organization puts too little time and effort into a decision that represents an investment of tens of thousands, if not hundreds of thousands of dollars.  And too often an agency under consideration will dismiss the RFP process as nothing more than a rigged “beauty contest,” one that requires a lot of “jumping through hoops” with little hope of a positive outcome.  Too often, in other words, the hiring organization and the agency both put the cart before the horse.


In this space, we will share with you our observations, our thoughts and our recommendations on how all parties involved in the hiring of a PR/PA agency or other professional services company can make certain their horses are in front of them, headed in the right direction, and intent on arriving at their destinations in as efficient manner as possible. We'll also offer our observations on topical industry concerns and issues that relate to the betterment of the profession. 


RFP Associates is committed to being right there up front with you.  Along the way, we look forward to your input, perspective and feedback.


Meantime, let’s enjoy the journey together.





Comments: 5
  • #5

    Alice Irvan, APR, PRC (Wednesday, 11 July 2012 20:00)

    Robert and Steve,
    Best wishes on your blog. Your company can really help agencies and organizations through what can be a daunting process.

    I look forward to reading your comments and suggestions.


  • #4

    Jay Morris (Tuesday, 10 July 2012 08:05)

    Robert and Steve, congratulations on starting your new blog! I also really like your website. Far too many organizations muddle through the RFP and selection process. Your methodical approach, actually putting the horse before the cart, is a valuable service. Keep up the good work. I look forward to future posts!

  • #3

    Jeanne Ellinport (Monday, 09 July 2012 16:42)

    Congrats on the new blog. Love the title because so many people do the opposite and then regret it. Good luck! I look forward to reading more and seeing your business grow.

  • #2

    John Friedman (Friday, 06 July 2012 10:09)

    So right, Robert. For too many the RFP process is 'now that we know what we want, let's find someone who fits' rather than letting the process help define who's best to achieve the longer-term goals. I look forward to your blog.

  • #1

    Jeff Ghannam (Thursday, 05 July 2012 16:36)

    Congrats on the news blog and best wishes with the biz, Robert and Steve. I look forward to reading tips for improving the search process as well as improving the client-agency relationship.

    The agency-client relationship is like a marriage, I've often said. There's inherent tension no matter what, but with good planning and communication comes much growth and success.