Posts tagged with "RFP"



RFPs · 07. August 2018
Of course the agency selection process can be improved. But it's a two-way street and both sides don't just have to be willing; they also need to commit to transparency and honesty. Why is that so difficult?
RFPs · 23. January 2018
Selecting an agency able to deliver globally while sticking to budget is far from easy. Here are the questions to ask.

RFPs · 27. November 2017
There's no better process to review agencies. It just can't be rushed and has to be methodical.
29. August 2016
To listen to executives of both PR agencies and client organizations tell it, the request-for-proposal (RFP) process is hopelessly dysfunctional, and frequently dead on arrival. Agencies point to an array of worries and concerns about RFPs. Among them: a complex and redundant process featuring tight deadlines, outsized expectations, a vague scope of work and an incomplete or completely missing budget. Many believe “the fix is in,” that the client organization knows precisely which agency it...

25. April 2016
Agencies have a love-hate relationship with requests for proposals (RFPs). Okay, it’s mostly hate. However, from our perspective, it’s not the RFP per se, but typically the process that lead them to abhor and recoil from what should be a clean, simple and honest method of evaluating one firm over another. When done correctly, an RFP can effectively detail an organization’s PR needs and requirements. It provides a solid foundation for an agency search that will help brands and...
11. April 2016
So, we recently experienced a first – and not a positive one, from our perspective. A very respected agency pulled out from one of our searches because the RFP was "too elaborate.” We asked, but were not able to determine: Did that mean it was too thorough? Too detailed? Or did it require too much effort to respond? It's true that most RFPs issued for PR services are recipes for disaster, and ask too much from competing agencies. But if an RFP is structured well, and is part of a...

25. June 2015
PR agencies should and can improve their RFP response “batting average” by asking questions and pushing for complete information up front, avoiding the cookie cutter approach, looking inward before responding outward, and being prepared to put their best foot forward during the proposal and presentation process. Those were the recommendations we shared with more than 50 firms when RFP Associates presented to mid-sized PR agency heads and senior executives last month during the PRSA...
15. June 2015
When someone asks what the most critical component is when hiring a public relations firm I often respond: “time.” Time is easily the most under-appreciated element required for working with a PR agency. It begins with the time that should be devoted to identify and hire the most qualified agency, and then it continues through to the weekly time needed to provide the materials required for them to do their job (i.e. get you results).

12. May 2015
RFP Associates was honored and delighted to have been selected to present to the recently-concluded PRSA Counselor's Academy spring conference in Dana Point, CA. Our topic: “Mastering RFP Evaluation and Response to Win More Business.” Boy, did we hit a nerve! The more than 60 professionals who attended our session represent and lead small- to mid-sized public relations firms: all hungry, all entrepreneurial, and all eager to figure out the conundrum, the puzzle and the frustration which is...
11. September 2014
Time was, searching for a PR firm meant jotting down a few requirements and shooting it to a few former colleagues or friends of friends at two or three familiar agencies. Sorry. Like everything else in life, finding the firm that will best serve your needs is no longer that easy. And it shouldn't be. In today's bottom line focused ROI environment can you really invest six figures into an agency that may or may not be able

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