Posts tagged with "Agency"



RFPs · 07. August 2018
Of course the agency selection process can be improved. But it's a two-way street and both sides don't just have to be willing; they also need to commit to transparency and honesty. Why is that so difficult?
05. October 2016
Even in today’s competitive environment, where each and every new business opportunity should be approached with care, too many agencies still attempt to shoehorn tangential experience into an RFP response. When the odds are naturally against your winning any client pitch, it’s more important to be selective and to focus on your core strengths than it is to position your agency as something it’s not. When you spend the hours it takes to respond properly to an RFP you have to be as certain...

16. August 2016
The agency search was down to four finalists. Each had provided stellar written responses during the proposal phase, and seemed ready to take the stage. Per the RFP Associates process, the finalists were asked to go beyond the contents of their written responses to the RFP, and to delve deeper into the important elements of our client’s global campaign. Sure, there would be just one winner, but we all wanted this to be an even horserace, with equal odds for each of the finalist agencies.
25. April 2016
Agencies have a love-hate relationship with requests for proposals (RFPs). Okay, it’s mostly hate. However, from our perspective, it’s not the RFP per se, but typically the process that lead them to abhor and recoil from what should be a clean, simple and honest method of evaluating one firm over another. When done correctly, an RFP can effectively detail an organization’s PR needs and requirements. It provides a solid foundation for an agency search that will help brands and...

11. April 2016
So, we recently experienced a first – and not a positive one, from our perspective. A very respected agency pulled out from one of our searches because the RFP was "too elaborate.” We asked, but were not able to determine: Did that mean it was too thorough? Too detailed? Or did it require too much effort to respond? It's true that most RFPs issued for PR services are recipes for disaster, and ask too much from competing agencies. But if an RFP is structured well, and is part of a...
25. June 2015
PR agencies should and can improve their RFP response “batting average” by asking questions and pushing for complete information up front, avoiding the cookie cutter approach, looking inward before responding outward, and being prepared to put their best foot forward during the proposal and presentation process. Those were the recommendations we shared with more than 50 firms when RFP Associates presented to mid-sized PR agency heads and senior executives last month during the PRSA...

10. June 2015
Our client ISTH and the agency RFP Associates helped it find, The Yu Crew, are double award winners! Last week they won the American Society of Association Executives' Gold Circle Award for the best-integrated communications campaign, best media/PR and the very top Overall Excellence Award (aka Best in Show). And a mere two days later the client-agency duo won a Silver Anvil and Award of Excellence from the Public Relations Society of America.
12. May 2015
RFP Associates was honored and delighted to have been selected to present to the recently-concluded PRSA Counselor's Academy spring conference in Dana Point, CA. Our topic: “Mastering RFP Evaluation and Response to Win More Business.” Boy, did we hit a nerve! The more than 60 professionals who attended our session represent and lead small- to mid-sized public relations firms: all hungry, all entrepreneurial, and all eager to figure out the conundrum, the puzzle and the frustration which is...

07. July 2014
The PR agency selection process is a mystery that needs unraveling. With fierce competition among agencies and consultants of all stripes and colors, how can one firm distinguish itself from the others? Can a smaller boutique beat out a larger firm in
15. October 2013
It’s no secret that our anemic economy, though technically growing, has not treated public relations agencies very well. RFP Associates has received reports of diminished billings and layoffs at agencies of all sizes, particularly here in our base of Washington, DC, where the sequester and now the government shutdown has paralyzed many once high-flying firms. When business slows and RFPs are few and far between, what is an agency to do? One suggestion: build on your library of client case...

Show more